"With Kelly on the team, our technical SEO finally got in line with what a platform at our scale needs. She spots patterns you won't find in dashboards."
For mental healthcare orgs, clinics, dentists, physiotherapy practices, veterinarians, salons, beauticians and local service providers who want their agenda β or waiting list β filled automatically, without GDPR or NEN 7510 getting in the way. I build your visibility in Google Maps, a 24/7 AI-chatbot for appointments and waiting-list management, and a fast mobile site where patients book immediately β even at 10pm on a Thursday.
30 minutes Β· free Β· no sales pitch. We look at your Google Maps position, the GDPR-readiness of your copy, and your booking flow. You get the top-3 quick-wins for your healthcare or practice situation β even if we're not the right partner.
I worked 4+ years at Johnson & Johnson (medical / pharma) on enterprise SEO β where every claim, every landing page and every schema markup had to pass legal. That's not a handicap, that's my advantage: I know what a GDPR/NEN 7510-compliant product page is β and how to still rank.
A generic marketing agency can't get your draft claim past legal. With me, copy starts out compliant. I build visibility in Google Maps, GDPR-proof booking flows, and waiting-list management via 24/7 AI-chatbot β for both solo practices and multi-location healthcare organisations.
No template. For each of these four pillars I've refined concrete tactics for healthcare organisations, clinics, mental healthcare, dentists, physiotherapists, salons and service practices β GDPR-compliant by design.
Customers search "[service] in [city]" or "emergency [problem]". Whoever ranks first in the map-pack wins 60% of the calls. I set up your Google Business Profile correctly, target the "near me" queries, and build local content per district/town.
"We treat ADHD" isn't allowed without context. "Cure" is forbidden. Cookie banners are a legal landmine if you collect intake data. I worked 4 years at J&J pharma where every claim had to pass legal. With me copy starts out compliant β no rewrite work afterwards and no ranking damage.
68% of appointment requests happen outside opening hours β evenings, weekends, holidays. An AI-chatbot recognises intake questions, checks your calendar, books in and only escalates edge cases to you. No more phone tag.
76% of local searches happen on mobile. Site that takes longer than 3 seconds to load? Visitor's gone, clicks the next one. Fast mobile site (LCP <2s) + booking widget at the top = average 28% more conversion. Not sexy, but essential.
Healthcare providers and practices lose patients because they respond too late, aren't findable, or don't have compliance in order. Not your fault β but a system problem that I custom-automate for your business.
Each product combines AI Web dev + SEO + automation in one stack β custom to your practice. Not three separate gigs to three partners, no Zapier spaghetti.
Each sub-niche has its own language, its own pain points and its own audit offering. Click through to the page that's entirely about your world.
Private dentists + orthodontists with cosmetic work
View βPhysio, chiropractic, osteopathy private practices
View βBotox, laser, skin clinics β authority-compliant
View βPrivate mental healthcare practices, GDPR/NEN 7510 required
View βPrivate home care, AI 24/7 care questions
View βLeadership coaches, premium clients without cold outreach
View βCompliant lead funnel without cold calls
View βLocal SEO + AI quickscan, regulator-safe
View βEmpathic copy, anonymous AI intake 24/7
View βMental healthcare orgs, clinics, dentists, physiotherapists, veterinarians, salons, beauticians, contractors β entrepreneurs who want more patients/clients, without doing the marketing themselves or breaching legal.
Phone, intake, reminders, no-show prevention, asking for reviews β that's not treatment time, that's admin. Custom AI flows on your practice take it over, GDPR-compliant. You only see the filled agenda and the freed-up hours.
With just ChatGPT and stand-alone SEO tricks you often do more harm than good β Google punishes AI content patterns, GDPR violations cost fines. This guide shows how AI Web dev + SEO + automation work together β for healthcare and practices.
Not three separate gigs to three partners β one combined stack. I build site, SEO and custom AI flows simultaneously, GDPR-compliant by design, ready in 30 days.
Start with a paid audit ($747) if you want to test the fit. Or dive straight into The Growth System β everything your healthcare practice needs in 1 package, live in 21 days or money back.
60-min audit with NEN 7510/GDPR/WGBO check + 6-page report Β· concrete implementation plan for your healthcare practice.
NEN 7510 + GDPR + WGBO-compliant site + AI chatbot + waitlist management + SEO + dashboard, in 1 package. Live in 21 days or money back. For healthcare practices that want predictable patient flow.
Or start with Audit Plus ($747) to test the fit
Max 4 new healthcare practices per quarter β I work solo, and NEN 7510 onboarding only does justice to your quality standards if I have time for it. Four practices well done beats twelve half-done.

I started my SEO career in-house at Holidu β vacation rental search behaviour at scale, one of the most competitive verticals online. After that, senior roles at TUI, IKEA, vidaXL and Johnson & Johnson. Multi-market expansion, schema stacks on millions of pages, AI content at enterprise scale.
What I learned there I now apply as an independent consultant to DTC brands. Direct contact, direct delivery. No agency layer, no account manager, no reporting theatre.
Kelly worked for and with major e-commerce and DTC brands β Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.
"With Kelly on the team, our technical SEO finally got in line with what a platform at our scale needs. She spots patterns you won't find in dashboards."
"We thought our multi-language setup was fine. Kelly showed us where we were losing 30% of organic traffic to bad hreflang and translation spam. Two months later: fixed and growing."
"For outdoor and sport, understanding both SEO and CRO isn't optional β it's required. Kelly is the only consultant I've seen do both at once without either suffering."
"At VidaXL's scale, generic SEO advice is worthless. Kelly built an AI content pipeline that maintained quality across thousands of product pages. No template spam β real SEO impact."
AI & Automation, SEO and Web Design are powerful on their own. Together they deliver a growth flywheel that keeps compounding. But used wrong, AI does more harm than good β and stand-alone SEO tricks or pretty sites without schema won't rank in Google either. The three disciplines have to talk to each other, not around each other.
As an experienced online marketer, full-stack web developer, copywriter and AI expert, I'm your consultant and sparring partner β no account manager, no reporting theatre, direct contact, direct delivery.
Same mechanism β AI Web dev + SEO + custom automation as one stack, tuned to your business.
Every GrowthMaster client gets a white-labeled KPI dashboard with own logo, own colours, own domain. Real-time visibility of what we're doing for you β no more PDF reports.
30 minutes Β· free Β· no sales pitch. We look at your Google Maps position, GDPR status, and which manual work processes you can automate β top-3 quick-wins, honest advice, even if we're not the right partner.