★★★★★
"With Kelly on the team our technical SEO finally aligned with what a platform of our scale needs. She spots patterns you won't find in dashboards."
10+ years of enterprise automation at
A CRM that works the way your sales process works — not the other way around. Plus AI agents and flow automation that take 20-40 hours per week off each team member. Your code, your data, no €100/user/month bill.
Salesforce, HubSpot, Pipedrive — proven tools, but designed for "every customer," not for your business. That comes at a price.
The AI Stack Playbook contains all 6 building blocks (chatbot / CRM / flows / lead-routing / content-AI / dashboards) with prices, the logical order to build them, pitfalls I see weekly, and a 90-day roadmap month-by-month. Send it to yourself — free, no follow-up spam.
Five productized AI tracks — each with its own scope, price, and deliverables. Click through to the page that covers that one solution in full.
Custom-trained 24/7 in NL/EN/DE on website + WhatsApp + Google Business. Answers 80% directly, books into your calendar.
Lightweight in-house CRM system that fits your process. No Salesforce spaghetti. Plus real-time dashboards at the KPI level.
n8n + Make + custom code for invoice generation, client onboarding, lead handoffs. Billed per flow, no lock-in.
Inbound leads are automatically enriched + scored + routed to the right person. Lead cycle from hours to minutes.
AI agent writes + plans + posts content for Instagram/LinkedIn/blog. Brand-voice trained, multi-platform, 12-30 posts/month.
White-labeled KPI dashboard for your clients — your logo, your domain. Multi-source: GA4 + Stripe + Calendly + custom CRM. Live in 14 days.
Different automation challenge? WhatsApp Business automation, no-show prevention, voice-AI, anomaly detection — book a call for scope & quote.
Four sharp tracks with fixed deliverables. Starting small is fine, scaling too — no vendor lock-in along the way.
We build for the scope your business has now, not for the company you hope to be in 5 years.
In-house-built automation stacks — sales, recruitment, energy installation. Click through to the live URL or request the case study.
Sales agency with 6 SDRs who each take in 100+ leads per week. Previously enriching, scoring and writing first-contact emails by hand. Now AI agents handle lead enrichment + initial outreach, and the SDRs spend their time on demos.
Recruitment app as TikTok meets Tinder: candidates swipe through job videos (vertical feed, TikTok-style) and swipe right on roles that pull them in (Tinder-style). AI matches profiles on culture-fit, recruiter only sees the "right swipes" as a scored shortlist. No application forms, no CV-upload friction.
Energy installer with variable lead volume (rain → spike, sun → drop). Asked for a system that automatically routes leads to the right regional installer + a WhatsApp bot that handles quote requests 24/7 until an installer responds.
Custom CRM + AI agents + workflow automation — no Zapier spaghetti, but systems that scale with your business.
AI workflow
Chatbot UI
Automation flow
Custom CRMNot generic ChatGPT wrappers — custom AI agents that automate specific work processes.
80% of tourist questions answered directly. Bookings + facility questions + cancellation policies.
AI booking + waitlist management + no-show prevention. Slots automatically refilled on cancels.
Incoming leads automatically enriched + scored + routed to the right SDR. Lead cycle from 4h to 12 min.
AI agent writes + plans + posts Instagram/LinkedIn/blog based on tap list + events. Brand-voice trained.
Honest comparison. For 80% of companies under 50 employees custom wins — for 20% a SaaS CRM wins. Which one are you?
Compare it with Salesforce: 8 users × €100/mo × 12mo = €9,600/year. Custom CRM: one-time build, then only hosting (~€60/mo).
I started my SEO career in-house at Holidu — vacation rental search behavior at scale, one of the most competitive verticals online. After that, senior roles at TUI, IKEA, vidaXL and Johnson & Johnson. Multi-market expansion, schema stacks on millions of pages, AI content at enterprise scale.
What I learned there I now apply as an independent consultant for DTC brands. Direct contact, direct delivery. No agency middle layer, no account manager, no reporting theater.
Kelly worked for and with major e-commerce and DTC brands — Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.
"With Kelly on the team our technical SEO finally aligned with what a platform of our scale needs. She spots patterns you won't find in dashboards."
"We thought our multi-language setup was fine. Kelly showed us where we were losing 30% of organic traffic to broken hreflang and translation spam. Two months later: fixed and growing."
"For outdoor and sports, understanding both SEO and CRO isn't optional — it's required. Kelly is the only consultant I've seen do both at once without one of them slipping."
"At VidaXL scale, generic SEO advice is worthless. Kelly built an AI content pipeline that kept quality across thousands of product pages. No template spam — real SEO impact."
AI & Automation, SEO and Web Design are powerful on their own. Together they deliver a growth flywheel that keeps compounding. But used wrong, AI does more harm than good — and standalone SEO tricks or pretty sites without schema don't rank either. The three disciplines have to talk to each other, not around each other.
As an experienced online marketer, full-stack web developer, copywriter and AI expert, I'm your consultant and sparring partner — no account manager, no reporting theater, direct contact, direct delivery.
Every GrowthMaster client gets a white-labeled KPI dashboard with their own logo, colors, and domain. Real-time visibility into what we're doing for you — no more PDF reports.
30 minutes · free · no sales pitch. We look at your current flow, identify the top-3 automation opportunities, and you get an honest estimate of savings and investment — even if we're not the right fit.