★★★★★
"With Kelly on the team, our technical SEO finally aligned with what a platform of our scale needs. She spots patterns you won't find in dashboards."
Kelly Kap · Founder
Mediators & therapists EU
Amsterdam · Brussels · Vienna · Berlin
Why GrowthMaster for mediators
Mediation is an empathy craft. Sales-style marketing feels wrong.
I worked at J&J pharma on GDPR-compliant client communication in sensitive areas. For mediators that's exactly what you need: empathic copy + GDPR-safe intake + anonymous AI chatbot for parties in conflict.
A marketing agency that doesn't know this builds corporate 'lead-gen' funnels that scare off people in a divorce crisis. With me every touchpoint starts empathically. Anonymous AI chatbot handles evening sign-ups, GDPR-compliant intake, local SEO ('mediation [city]').
— Example 01
Divorce mediator Amsterdam
→ 42% more sign-ups via empathic intake
Empathic copy (no sales-style) + anonymous AI chatbot 24/7 + transparent pricing page. Sign-ups bounce less on first touch.
— Example 02
Family mediator Utrecht
→ Evening sign-ups +60%
AI chatbot trained on mediation protocols catches crisis moments (divorce, inheritance conflict). Schedules call-back appointments. No missed families.
— Example 03
MfN-registered mediator Eindhoven
→ Top 3 for 'mediation Eindhoven'
MfN registration prominent + official accreditation schema + local SEO. Reviews stack built via MfN register integration. +35% local sign-ups.
— Example 04
Business mediator Rotterdam
→ HR departments as recurring clients
B2B positioning for HR/legal departments + conflict-resolution case studies + corporate-gifting flow. 6 major NL companies as steady clients.
4 pillars for mediators
What I do specifically for mediators.
No template. For each of these four pillars I've refined concrete tactics for divorce mediators, business mediators, family mediators, workplace-conflict mediators and MfN-registered firms — MfN-compliant + GDPR by design. Pillars show how Kelly's productized offering (Site in 1 week · Flows on autopilot · Mediation Scan · Audit Plus · Mediator Sprint) lands on your practice.
1
Anonymous AI chatbot
For people in crisis
Signing up for mediation requires psychological safety. Anonymous AI chatbot 24/7 with escalation to a personal call = warm leads + comfort.
mediation Utrecht urgent880/mLow
divorce mediation Amsterdam390/mLow
family mediator Eindhoven320/mLow
business mediator The Hague410/mMid
mediator (generic)90.000/mHigh
2
Empathic copy
No sales-style
Generic 'lead-gen' copy feels wrong in crisis moments. Empathic language, transparent costs, clear timeline = trust.
WRONG"We end your divorce battle"✗ MfN
RIGHT"Divorce mediation trajectory"✓
WRONGIntake form without basis✗ GDPR
RIGHTIntake with opt-in + DPA✓
+ MfN-compliant + GDPR + Rvr (Dutch Legal Aid Board) for digital client contact
3
GDPR by design
Compliant intake + opt-in
Mediation data is sensitive. GDPR legal basis, encryption, audit log, pseudonymization until intake — by design, no risk.
22:14 · Thu
Hi, can I come in tomorrow or the day after for a check?
Sure. Available: Fri 09:30, 11:15, 14:00. Which works?
11:15 please
✓ Booked — confirmation via email
4
Local map pack
Top 3 for 'mediation [city]'
60% of mediation searchers call from the map-pack top 3. Solid Google Business + reviews + local content + MfN-register integration = top 3 within 90 days.
yourpractice.comLCP 1,4s
📅 Book online now24/7
Thu 13:30
Fri 09:00
Fri 16:00
+28% conversion
vs slow site
vs slow site
53% bounce
at >3s load time
at >3s load time
Bookings at 22:00 on Thursday — while you sleep
Sound familiar?
Three patterns why generic marketing doesn't work for mediators.
Mediators and mediation practices lose clients (parties in conflict) because they respond too late, can't be found in search, or MfN + GDPR compliance isn't in order. Not your fault — a systems problem I custom-automate for your mediation practice.
"The competitor outranks me on Google Maps."
Whoever ranks first in the map-pack ("mediator [city]", "divorce mediator [city]") wins 60% of calls. Competitors with optimized Google Business profiles + review stacks + MfN integration pick up new clients — while you wait on word-of-mouth and lawyer referrals.
"Manual workflows eat my time."
Answering calls, manually processing intake forms, sending reminders, calling back no-shows, asking for reviews, writing content, checking MfN + GDPR compliance — that's not session time, that's admin. I build AI flows custom to your mediation practice that take over these tasks, no Zapier spaghetti. Part of Flows on autopilot.
"We do AI, web dev and SEO separately — nothing fits."
A pretty site without schema doesn't rank. Good SEO on a slow site doesn't convert. AI content without SEO context gets punished by Google's Helpful Content Update. The magic is in the combination: AI web dev + SEO + automation as one stack — not three separate engagements with three vendors.
Four products
From 60-min Mediation Scan to fully automated mediation practice.
Each product combines AI web dev + SEO + automation in one stack — custom to your mediation practice. Site in 1 week · Flows on autopilot · Mediation Scan · Audit Plus · Mediator Sprint. No three separate engagements with three vendors, no Zapier spaghetti.
— Product 01 · Lead Magnet
Mediation Audit · 60-min session
Live screen-share of your sign-up flow: GDPR + MfN status of intake, empathy level of copy, anonymous AI chatbot readiness and local SEO position.
- 60-min Loom recording with screen-share
- Top 5 quick wins for your mediation practice
- MfN + GDPR + Rvr compliance check on practice pages
- List of manual processes you can automate
In May
— Product 02 · Flagship
★ The Growth System · 21 days to live
Everything your mediation practice needs in 1 package: MfN + GDPR-compliant AI chatbot, anonymous intake flow, AI-built site, local SEO and branded dashboard with live KPIs — live in 21 days or money back.
- ★ MfN + GDPR-compliant AI chatbot · anonymous 24/7 intake flow
- AI-built site (LCP <2s) · landing per specialism (family / business / workplace)
- Local SEO + 4 MfN-safe articles/month · Google Business Profile
- Branded dashboard: leads · intakes · conversion · MRR (Mijnzorgapp/Skipr/Lia integration)
Setup + monthly
$ 2,197 + $ 1,097/mo
— Product 03
24/7 AI Booking + Waitlist
Custom AI chatbot that books sessions, answers intake questions, manages the waitlist and only escalates to you for edge cases. Works on site + WhatsApp + Google Business — also at 22:00 on Thursday, GDPR-compliant.
- Custom AI chatbot trained on your services + protocols
- Slot check + booking directly in your calendar (Calendly, Cal.com, custom)
- Waitlist management + automatic backfill of freed slots
- GDPR-compliant: opt-in, audit log, no external data leak
From
€ 1.450
— Product 04
Multi-location Authority · 6 mo
For mediation firms with multiple locations or therapist groups. Per location its own Google Business + local content, all driven from one central AI content pipeline. Custom AI flows that automate manual work per location.
- Google Business Profile per location professionally set up
- AI content pipeline per location (10+ pages per location)
- Custom workflow automation (intake, reminder, no-show, review)
- Monthly review call + dashboard with automation KPIs
Per month
€ 1.950
Who I build for
Mediation. Empathic. GDPR-compliant.
Mediators, couples therapists, divorce mediators and family mediators — empathic copy, anonymous AI intake, local SEO.
Mediation
Couples therapy
Family mediation
Divorce mediation
Automate what is manual
Clients book at 22:00 on Thursday.
You do your craft. AI does the rest.
Phone, intake, reminders, no-show prevention, asking for reviews — that's not session time, that's admin. Custom AI flows for your mediation practice take over, MfN-compliant + GDPR. You only see the filled schedule and the freed hours.
GROWTHMASTER · MEDIATION
Mediators playbook
Sign-ups on autopilot — empathic GDPR-compliant copy, anonymous AI intake 24/7
Free playbook · 4-page A4 guide
How mediators automate sign-ups + privacy.
Mediation clients search in a crisis moment. Generic 'sales-style' marketing feels wrong. This guide shows how to set up empathic copy + GDPR-compliant intake + anonymous AI chatbot.
- 4 pillars · 12 concrete empathic tactics
- Anonymous AI intake for crisis moments
- Local SEO ('mediation [city]', 'divorce mediation')
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How we work
Audit. AI web dev + SEO. Automation. Scale.
Not three separate engagements with three vendors — one combined stack. I build site, SEO and custom AI flows at once, GDPR-compliant by design, ready in 30 days.
— Step 01
Mediation scan
Map-pack position, GDPR status, sign-up flow, mobile conversion. 60-min Loom.
— Step 02
Empathic GDPR
Top-30 long-tails per specialism. GDPR-compliant intake + empathic copy + transparent pricing.
— Step 03
Build & AI chatbot
Fast mobile site + anonymous AI chatbot 24/7 + Calendly for call-back appointments.
— Step 04
Measure & warm
Dashboard: ranking, anonymous AI conversion, intake conversations. Monthly content updates.
The packages · from entry to full-stack
One entry. One full-stack system. Fair price.
Start with a paid audit ($747) if you want to test the fit. Or dive straight into The Growth System — everything your mediation practice needs in 1 package, live in 21 days or money back.
Entry · tripwire
Audit Plus
60-min audit with MfN/GDPR check + 6-page report · concrete implementation plan for your mediation practice.
- ✓MfN + Rvr + GDPR compliance check of your site
- ✓SEO position for your region + search volume
- ✓Conversion funnel scan (where leads drop)
- ✓3 quick wins you can do yourself this week
- ✓Mockup of your site with the fixes
Your investment
$ 747 one-time
100% credited back if you continue with The Growth System. 30-day satisfaction or refund.
★ Recommended for mediators
Full-stack · all-in-1
The Growth System
MfN + GDPR-compliant site + anonymous AI chatbot + SEO + intake funnel + dashboard, in 1 package. Live in 21 days or money back. For mediation practices that want predictable client flow.
What's inside
★ MfN-compliant AI chatbot24/7 anonymous intake flow · family / business / workplace categorization · GDPR by design
$ 1,265 value
AI-built site · MfN + Rvr compliantLCP <2s · landing per specialism (family / business / workplace) · empathic copy + transparent pricing
$ 2,197 value
Local SEO + content engine4 MfN-safe articles/month · long-tail keyword strategy · Google Business Profile
$ 987/mo value
Branded dashboard with live KPIsRealtime: leads · intakes · conversions · MRR · open trajectories (care-software integration Mijnzorgapp/Skipr/Lia)
$ 767/mo value
Onboarding + 90 days supportVIP onboarding (intake → live in 21 days) · private Slack · Loom walkthrough · monthly review call
$ 1,640 value
Total first-year value
$ 25,430
★ Your investment
$ 2,197 setup + $ 1,097/mo
6-month minimum commitment · live in 21 days or setup fee back · 30-day satisfaction guarantee · 3 months free continuation if no measurable client growth
Or start with Audit Plus ($747) to test the fit
Max 4 new mediation practices per quarter — I work solo, and MfN onboarding only does justice to your client care if I have time for it. Four practices well done beats twelve half-done.
Frequently asked questions
FAQ.
Does this work for my solo practice or mediation firm?
Both. Solo: focus on 1 city + specialism + AI chatbot. Firm (3-10 mediators): a profile per mediator + central leads flow + multi-location content.
How do I make my intake process psychologically safe?
Signing up for mediation often happens in a crisis moment. We strip form fields to a minimum, use empathic language (not 'client', but 'person in conflict'), offer an anonymous AI chatbot for first-touch with escalation to a personal call, and are transparent about cost + timeline.
How do you handle crisis sign-ups in the evening and on weekends?
Divorce + conflict often hits in emotional moments at night. An AI chatbot trained on mediation protocols handles first questions anonymously ('how long does mediation take?', 'what does it cost?'), schedules call-back appointments, and only escalates for crisis situations.
Is this GDPR-compliant for such sensitive material?
Yes, by design. GDPR legal basis for intake (informed consent), encryption for digital contact, audit log, and pseudonymization until the intake conversation. For extra peace of mind I work with a GDPR lawyer.
Can this connect to my case management system?
Yes — integration with mediator case-management systems via API or secure middleware. No more manual re-typing.
How do I measure that it works?
Sign-ups via the site, AI chatbot conversion, intake conversations, case conversion. First lift in 6-8 weeks.
Is there a guarantee?
No rankings or traffic guarantee — those depend on Google updates and your implementation, so promising them would be dishonest. But: 30-day satisfaction guarantee on the Sprint and Audit Plus. Not happy with the roadmap or delivery? Full refund — your call. Plus for Site in 1 week: live within 14 days or setup fee back (delivery, I control 100%). Not where you want to be after a Sprint? I work an extra month free to find the fix.
About GrowthMaster
10+ years online marketing & SEO. Five major brands. One focus.
For mediators and couples therapists I work with lawyers on GDPR-compliant empathic intake. I started my SEO career in-house at Holidu — vacation rental search at massive scale, one of the most competitive verticals online. Then senior roles at TUI, IKEA, vidaXL and Johnson & Johnson. Multi-market expansion, schema stacks on millions of pages, AI content at enterprise scale.
What I learned there I now apply as an independent consultant to DTC brands. Direct contact, direct delivery. No agency middleman, no account manager, no reporting theater.
10+
years e-commerce SEO
5
major brands in-house
Full-stack
web developer
AI
automation & LLMs expert
What clients say
Reviews from brands that actually grow.
Kelly worked for and with major e-commerce and DTC brands — Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.
★★★★★
"We thought our multi-language setup was fine. Kelly showed us where we were losing 30% of organic traffic to bad hreflang and translation spam. Two months later: fixed and growing."
★★★★★
"For outdoor and sport, understanding both SEO and CRO is not optional — it's required. Kelly is the only consultant I've seen do both at once without sacrificing either."
★★★★★
"At VidaXL's scale, generic SEO advice is worthless. Kelly built an AI content pipeline that kept quality across thousands of product pages. No template spam — real SEO impact."
What I do differently
The magic is in the combination.
So is the trap.
AI & Automation, SEO and Web Design are powerful on their own. Together they deliver a growth flywheel that keeps compounding. But used wrong, AI does more harm than good — and isolated SEO tricks or pretty sites without schema won't rank in Google either. The three disciplines have to talk to each other, not around each other.
AI & Automation
Wrong
ChatGPT prompts without SEO context, publishing content whenever, leads in a general inbox. Google's Helpful Content Update detects AI patterns and punishes rankings — traffic drops.
Right
AI with keyword research up front, schema in the template, lead routing & 24/7 chatbot, email flows on autopilot. Content at scale in your voice · repetitive work gone.
SEO
Wrong
10 generic tips, same keywords everywhere. Slow site, no schema, no hreflang, no long-tail strategy — Google won't rank you for what matters.
Right
Long-tail keyword tree, schema stack, correct hreflang, niche-specific content. Found by people who actually search — without ads.
Web Design
Wrong
Pretty hero, slow LCP, no social proof above the fold, generic checkout. Visitors bounce within 3 seconds.
Right
Mobile-first <2s, conversion elements in the right place, A/B testing baked in. Visitors become customers.
For those who want this done right
Not sure how to tackle this right?
Let's look at it together.
As an experienced online marketer, full-stack web developer, copywriter and AI expert I'm your consultant and sparring partner — no account manager, no reporting theater, direct contact, direct delivery.
Plus these niches
Also working with conflict coaches, family therapists & trauma mediators.
Same mechanic — AI web dev + SEO + custom automation as one stack, tailored to your practice.
Conflict coaching
Family therapy
Trauma mediation
★ Included with every package
Plus: your own branded dashboard.
Every GrowthMaster client gets a white-labeled KPI dashboard with their own logo, colors and domain. Real-time visibility into what we're doing for you — no more PDF reports.
- White-label: your logo + brand colors + custom domain
- Multi-source: GA4 + Stripe + Calendly + custom CRM
- Goal tracking + alerts via Slack/email
- Live in 14 days, mobile + desktop responsive
dashboard.yourbrand.com · KPI overview
MRR · this month€ 12.450
Organic clicks · 30d8.420
Calls booked23
Conversion rate4.2%
Goal MRR €15k83% reached
Intake flow live in 14 days.
Empathic. MfN-compliant + GDPR.
30 minutes · free · no sales pitch. We look at your site, intake flow, and local SEO.
★ The Growth System for mediators · $2,197 setup + $1,097/mo · 21 days live or money back · max 4 new mediation practices per quarter