★★★★★
"With Kelly on the team, our technical SEO finally lined up with what a platform of our scale needs. She spots patterns you won't find in dashboards."
10+ years of experience built at
No template builds. Custom web design + development where SEO, conversion and AI automation are already in the foundation. Live cases: dynastysales.nl and voltafy.nl — both built in < 7 days.
Three patterns we see every week — recognize one and you'll know why your site isn't paying off.
The Conversion-first Webdesign Playbook is how a fashion DTC brand went from 1.8% → 4.2% conversion in 11 weeks (+€51K MRR). Lighthouse scores from 38 → 94. Cart-abandonment from 68% → 45%. 11 fixes with benchmarks · real before/after numbers · cart-recovery email template.
Six deliverables included in every build. No loose options, no scope-creep discussions afterwards.
Tight sprint, no open ends. You know upfront what you get and when.
Both built in < 7 days, from design to production. Click through to the live URL.
B2B sales agency that builds pipeline systematically for scale-ups. Wanted a site that communicates their positioning ("we deliver deals, not meetings") instantly — and that makes measurable which campaign delivers which leads.
Energy solutions for entrepreneurs — a new player in a market full of grey fact sheets. Wanted a site that feels premium, ranks locally, and connects lead routing automatically to their CRM.
Sites that rank and convert — no template builds, custom work that translates your brand into results.
Web design mockup
Mobile-first design
Design system
TypographyConcrete sites with concrete results — performance, conversion, design.
Visual-first mobile site with booking widget at the top. LCP 1.4s. Pinterest rich-pin setup.
Mobile-first redesign with AI chatbot for appointments. Lighthouse 98. GDPR-compliant intake.
Editorial photography + storytelling layout. Direct-booking stack instead of Pitchup fees.
Custom theme with tasting-tour booking + HoReCa B2B portal. Mobile checkout flow.
Honest confrontation of what you do and don't get.
Fixed price upfront. What you see below is what you pay.
I started my SEO career in-house at Holidu — vacation-home search at scale, one of the most competitive verticals online. Then senior roles at TUI, IKEA, vidaXL and Johnson & Johnson. Multi-market expansion, schema stacks on millions of pages, AI content at enterprise scale.
What I learned there I now apply as an independent consultant for DTC brands. Direct contact, direct delivery. No agency middle layer, no account manager, no reporting theater.
Kelly worked for and with major e-commerce and DTC brands — Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.
"With Kelly on the team, our technical SEO finally lined up with what a platform of our scale needs. She spots patterns you won't find in dashboards."
"We thought our multi-language setup was fine. Kelly showed where we were losing 30% of organic traffic to bad hreflang and translation spam. Two months later: fixed and growing."
"For outdoor and sport, understanding both SEO and CRO isn't optional but required. Kelly is the only consultant I've seen do both at once without either suffering."
"At VidaXL scale, generic SEO advice is worthless. Kelly built an AI content pipeline that kept quality on thousands of product pages. No template spam — real SEO impact."
AI & Automation, SEO and Web Design are powerful on their own. Together they deliver a growth flywheel that keeps paying off. But used wrong, AI does more harm than good — and isolated SEO tricks or pretty sites without schema won't rank either. The three disciplines need to talk to each other, not around each other.
As an experienced online marketer, full-stack web developer, copywriter and AI expert, I'm your consultant and sparring partner — no account manager, no reporting theater, direct contact, direct delivery.
Every GrowthMaster client gets a white-labeled KPI dashboard with their own logo, colors, and domain. Real-time visibility into what we do for you — no more PDF reports.
30 minutes · free · no sales pitch. We'll look at your brand, define where the most growth leverage sits, and you'll get honest advice — even if we're not the right party.