★★★★★
"With Kelly on the team our technical SEO finally aligned with what a platform of our scale needs. She spots patterns you don't find in dashboards."
10+ years of SEO built at
Technical SEO, content strategy and authority building at enterprise level — applied at DTC scale. Plus AI Search optimization (LLMO) so ChatGPT, Perplexity and Google AI Overviews start mentioning your brand.
Recognize one — then you know why your rankings stagnate despite all the hours going in.
The SMB SEO Playbook is the exact stack that took outdoor brands from page 4 to top-3 (+312% organic in 14 weeks, €0 ad spend). 4 pillars · 11 tactics · concrete code snippets and keyword tables · 90-day roadmap you can execute yourself or have built.
For specific projects or an SEO start. From 24-hour scan to 6-month authority sprint. For ongoing growth: scroll to monthly packages below.
Sprints are for a start or a specific problem. For growth you need consistent output — content, technical fixes, monitoring. Here's what you get every month.
No annual contract · monthly cancellable · results typically visible within 60-90 days (long-tail compound effect).
You know upfront what you get and when. No "we'll look at it again next month".
Both sites went top-10 within 90 days of launch for their key keyword clusters. Click through to the live URL.
B2B sales agency in a saturated market where competitors spend millions on PPC. They wanted organic visibility for B2B queries ("outbound sales agency", "appointment setting NL") and visibility in ChatGPT answers.
New player in an energy market full of fact-sheet sites. Goal: rank locally for "solar panels [city]", "heat pump installation [region]" — and be visible in AI queries about sustainability.
Schema stacks, hreflang, content clusters, technical fixes — for brands that really want to rank.
Keyword research
Search Console
Analytics dashboard
Schema markupDifferent niches, same stack: schema + content + technical SEO.
Hreflang stack rebuild for 5 EU markets + LodgingBusiness schema. DE traffic that routed to NL fixed.
Ingredient × use-case × dosage content architecture. Product schema with AggregateRating on all SKUs.
LocalBusiness + Event schema for tastings + tours. Regional content per town/city.
Per-location Google Business Profile + local content + reviews flow. Map-pack dominance in 90 days.
Honest confrontation of what you do and don't get.
Fixed price upfront. What you see below is what you pay.
I started my SEO career in-house at Holidu — vacation-rental search at scale, one of the most competitive verticals online. After that, senior roles at TUI, IKEA, vidaXL and Johnson & Johnson. Multi-market expansion, schema stacks on millions of pages, AI content at enterprise scale.
What I learned there I now apply as an independent consultant to DTC brands. Direct contact, direct delivery. No agency middle layer, no account manager, no reporting theater.
Kelly worked for and with major e-commerce and DTC brands — Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.
"With Kelly on the team our technical SEO finally aligned with what a platform of our scale needs. She spots patterns you don't find in dashboards."
"We thought our multi-language setup was fine. Kelly showed where we were losing 30% of organic traffic from bad hreflang and translation spam. Two months later: fixed and growing."
"For outdoor and sport, understanding both SEO and CRO isn't optional — it's required. Kelly is the only consultant I've seen do both at once, without either suffering."
"At VidaXL scale, generic SEO advice is worthless. Kelly built an AI content pipeline that kept quality on thousands of product pages. No template spam — real SEO impact."
AI & Automation, SEO and Web design are each powerful on their own. Together they create a growth flywheel that keeps paying off. But used wrong, AI does more harm than good — and isolated SEO tricks or pretty sites without schema don't rank on Google either. The three disciplines need to talk to each other, not around each other.
As an experienced online marketer, full-stack web developer, copywriter and AI expert, I'm your consultant and sparring partner — no account manager, no reporting theater, direct contact, direct delivery.
Every client at GrowthMaster gets a white-labeled KPI dashboard with own logo, own colors, own domain. Real-time visibility into what we do for you — no more PDF reports.
30 minutes · free · no sales pitch. We look at your rankings, your technical foundation, and give concrete action items — even if we're not the right partner.