★★★★★
"With Kelly on the team, our technical SEO finally aligned with what a platform of our scale needs. She spots patterns you won't find in dashboards."
Kelly Kap · Founder
Premium coaches NL/UK/EU
Amsterdam · London · Berlin · Stockholm
Why GrowthMaster for executive coaches
Executive coaching is an authority business. Cold outreach doesn't work.
I worked at J&J pharma + IKEA on enterprise content where authority-building through SEO drove growth. For executive coaches that's exactly what you need: C-level lead magnet, email nurture sequence, and SEO content system that writes in your voice.
A marketing agency that doesn't get this builds a business-card site and hopes for LinkedIn magic. Premium clients buy on authority, not on discounts. With me you get a lead machine that runs while you coach.
— Example 01
Leadership coach The Hague
→ 12 new C-level clients in 6 mo
Whitepaper '5 leadership blockers' as lead magnet + 7-email nurture in your voice + Calendly flow. Average engagement value moved from €4,800 to €7,200 per engagement.
— Example 02
Executive coach Amsterdam
→ Premium positioning: rate +50%
Authority funnel via SEO articles (4/month) + LinkedIn amplification + email nurture. Clients buy on authority not on price — premium rates become possible.
— Example 03
Career & transition coach Eindhoven
→ Lead magnet downloads 247/mo
Assessment tool 'Career Maturity Self-Assessment' delivers 8-12% conversion + warm leads for nurture. Plus local SEO ('career coach Eindhoven').
— Example 04
Performance coaching B2B Utrecht
→ HR departments as referral source
B2B positioning toward HR departments + corporate-gifting flow. 4 major NL companies as steady clients. Per engagement €18,000-€34,000.
4 pillars for executive coaches
What I do specifically for executive coaches.
No template. For each of these four pillars I've refined concrete tactics for executive coaches, leadership advisors and B2B mentors — premium positioning by design.
1
Lead magnet for C-level
Whitepaper or assessment
A generic 'contact form' converts < 1%. A C-level-specific lead magnet (whitepaper, assessment, framework) delivers 8-15% conversion + email for nurture.
executive coach Amsterdam880/mLow
leadership coach Amsterdam390/mLow
board advisor Eindhoven320/mLow
transition coach The Hague410/mMid
executive coach (generic)90.000/mHigh
2
7-email nurture sequence
Authority without spam
No email funnel = no leads when you don't post on LinkedIn. A 7-email sequence over 14 days shows expertise without being pushy = warm leads become predictable.
WRONG"We guarantee leadership"✗ ICF
RIGHT"Leadership coaching program"✓
WRONGIntake form without basis✗ GDPR
RIGHTIntake with opt-in + DPA✓
+ ICF certified + confidentiality for coaching practices
3
AI content in your voice
4 articles per month
Generic AI content gets punished by Google's Helpful Content Update. AI trained on your voice + existing content + new insights = SEO authority.
22:14 · Thu
Hi, can I come in tomorrow or the day after for a check?
Sure. Available: Fri 09:30, 11:15, 14:00. Which works?
11:15 please
✓ Booked — confirmation via email
4
Calendly flow with qualification
No time wasted
Automated Calendly + intake questions + price anchoring up front. Only serious leads land on your calendar — premium positioning from the first touch.
yourcoaching.comLCP 1,4s
📅 Book online now24/7
Thu 13:30
Fri 09:00
Fri 16:00
+28% conversion
vs slow site
vs slow site
53% bounce
at >3s load time
at >3s load time
Bookings at 22:00 on Thursday — while you sleep
Sound familiar?
Three patterns why generic marketing doesn't work for executive coaches.
Executive coaches lose premium clients because they react late, aren't found in search, or rely too heavily on warm intros. No blame — but a system problem I custom-automate for your business.
"My business depends on warm intros."
Whoever waits for word-of-mouth and LinkedIn magic has no predictable pipeline. Competitors with an authority funnel ("executive coach Amsterdam", "leadership coach London") + whitepaper + nurture sequence win new C-level clients — while you stay dependent on random referrals.
"Manual work eats my time."
Scheduling intake calls, answering lead questions, writing nurture emails, sending reminders, calling back no-shows, asking for testimonials, writing LinkedIn posts, checking GDPR compliance — that's not coaching time, that's admin. I build AI flows custom for your coaching firm that take over these tasks, with no Zapier spaghetti.
"We do AI, web dev and SEO separately — nothing fits."
A pretty site without schema doesn't rank. Good SEO on a slow site doesn't convert. AI content without SEO context gets punished by Google's Helpful Content Update. The magic is in the combination: AI web dev + SEO + automation as one stack — not three separate engagements with three vendors.
Four products
From 60-min Executive Audit to fully automated authority funnel.
Each product combines AI web dev + SEO + automation in one stack — custom to your coaching practice. No three separate engagements with three vendors, no Zapier spaghetti.
— Product 01 · Lead Magnet
Funnel Audit · 60-min session
Live screen-share of your funnel: current traffic, conversion to lead, email nurture and Calendly flow. Top 3 quick wins for extra leads/month.
- 60-min Loom recording with screen-share
- Top 5 quick wins for your coaching practice
- GDPR + ICF certified compliance check on product pages
- List of manual processes you can automate
In May
— Product 02
★ The Growth System · 21 days live
Full-stack system: ICF/NOBCO-certified AI chatbot + AI-built site + SEO + content engine + branded dashboard. Everything an executive coach needs to generate predictable C-level leads — in 1 package.
- ICF + NOBCO + GDPR-certified chatbot (24/7 intake, client-routing on fit + budget)
- AI-built site (LCP <2s) · one landing page per coaching engagement
- SEO + 4 thought-leadership articles/month in your voice
- Branded dashboard with leads · calls · MRR · CRM integration
- 21 days live or money back · 6 mo minimum
$ 2,747 setup +
$ 1,397/mo
— Product 03
24/7 AI Intake + Qualification
Custom AI chatbot that answers intake questions, qualifies leads on fit + budget, price-anchors up front and only escalates to you for serious C-level leads. Works on site + LinkedIn — also at 22:00 on Thursday, GDPR-compliant.
- Custom AI chatbot trained on your coaching methodology + ICP
- Slot check + booking directly in your calendar (Calendly, Cal.com, custom)
- Lead qualification + automatic routing to nurture or strategy call
- GDPR-compliant + ICF confidentiality: opt-in, audit log, no external data leak
From
€ 1.450
— Product 04
Multi-location Authority · 6 mo
For coaching firms with multiple locations or executive coaches running national programs. Per location its own Google Business + local content, all driven from one central AI content pipeline. Custom AI flows that automate manual work per location.
- Google Business Profile per location professionally set up
- AI content pipeline per location (10+ pages per location)
- Custom workflow automation (intake, reminder, no-show, review)
- Monthly review call + dashboard with automation KPIs
Per month
€ 1.950
Who I build for
Executive coaches. Premium clients. No cold outreach.
Executive and leadership coaches, board advisors, transformation coaches and C-level mentors — authority funnel for premium clients.
Executive coaching
Leadership development
Board advisors
C-level mentoring
Automate what is manual
Clients book at 22:00 on Thursday.
You do your craft. AI does the rest.
Intake calls, lead qualification, nurture emails, no-show prevention, asking for testimonials — that's not coaching time, that's admin. Custom AI flows for your coaching firm take over, GDPR-compliant. You only see the filled calendar and the freed hours.
GROWTHMASTER · EXECUTIVE COACHES
Executive coaching playbook
Premium clients on autopilot — C-level lead magnet, email nurture, authority funnel
Free playbook · 4-page A4 guide
How executive coaches attract premium clients without cold outreach.
Your business hangs on the LinkedIn week. No post = no pipeline. This guide shows how to set up a 7-email nurture sequence + monthly SEO articles + Calendly flow so warm leads become predictable.
- 4 pillars · 12 concrete tactics for C-level acquisition
- Lead magnet (whitepaper) + 7-email nurture sequence
- AI content system that publishes 4 articles per month in your voice
By submitting you agree to our privacy policy.
✓ Check your inbox
The guide is in your inbox. No email within 2 minutes? Check spam or open the guide here directly →
How we work
Audit. AI web dev + SEO. Automation. Scale.
Not three separate engagements with three vendors — one combined stack. I build site, SEO and custom AI flows at once, GDPR + ICF certified by design, ready in 30 days.
— Step 01
Funnel scan
Current traffic, conversion to lead, email funnel status. 60-min Loom recording.
— Step 02
Lead magnet + nurture
Whitepaper or assessment tool built. 7-email nurture sequence in your voice.
— Step 03
Build & Calendly
Fast site + landing page + Calendly flow + analytics. SEO content system live.
— Step 04
Measure & scale
Dashboard: leads, calls, conversion. Monthly 4 SEO articles in your voice.
The packages · from entry to full-stack
One entry point. One full-stack system. Honest pricing.
Start with a paid audit ($747) if you want to test the fit. Or dive straight into The Growth System — everything your coaching practice needs in 1 package, live in 21 days or money back.
Entry · tripwire
Audit Plus
60-min audit with ICF/NOBCO/GDPR check + 6-page report · concrete implementation plan for your coaching practice.
- ✓ICF + NOBCO + GDPR compliance check of your site
- ✓SEO position for your coaching specialism + search volume
- ✓Conversion funnel scan (where C-level leads drop off)
- ✓3 quick wins you can implement this week
- ✓Mockup of your site with the fixes
Your investment
$ 747 one-time
100% credited if you continue with The Growth System. 30 days satisfaction or refund.
★ Recommended for executive coaches
Full-stack · all-in-1
The Growth System
ICF/NOBCO-certified site + chatbot + SEO + lead funnel + dashboard, in 1 package. Live in 21 days or money back. For executive coaches with €100K-€500K revenue who want predictable C-level lead flow.
What's included
★ ICF/NOBCO-certified AI chatbot24/7 intake flow · client-routing by fit/budget/coaching engagement · GDPR disclosures built in
$ 1,250 value
AI-built site · ICF/NOBCO + GDPR-certifiedLCP <2s · one landing per coaching engagement (leadership/transition/team) · ethical code visible
$ 2,150 value
SEO + thought-leadership content engine4 articles/month in your voice · long-tail keyword strategy · LinkedIn distribution
$ 950/mo value
Branded dashboard with live KPIsRealtime: leads · calls · conversions · MRR · open engagements (CRM integration)
$ 750/mo value
Onboarding + 90 days supportVIP onboarding (intake → live in 21 days) · private Slack · Loom walkthrough · monthly review call
$ 1,650 value
Total first-year value
$ 26,400
★ Your investment
$ 2,747 setup + $ 1,397/mo
6 mo minimum commitment · live in 21 days or setup fee back · 30-day satisfaction guarantee · 3 months free continuation if you don't see measurable lead lift
Or start with Audit Plus ($747) if you want to test the fit
Max 4 new executive coaches per quarter — I work solo, and ICF/NOBCO onboarding only does justice to your ethical code if I have the time. Rather 4 coaches done well than 12 done halfway.
Frequently asked questions
FAQ.
Does this work for solo coaches or large coaching firms?
Both. Solo: focus on 1 lead magnet + 7-email nurture + Calendly. Firm (5-50 coaches): an authority layer per coach + central content pipeline + B2B positioning toward HR departments.
What does the lead magnet look like?
Whitepaper or assessment tool aimed at your ICP. Typical for executive coaches: '5 leadership blockers slowing your growth' (whitepaper) or a 'Leadership Maturity Self-Assessment' (interactive tool). Both capture email in exchange for download/score.
Does this work if I don't have time to write?
Yes. The SEO content system writes in your voice (based on interview + existing content) and publishes 4 articles per month. You review 30 minutes per month, I publish and distribute. No more weekly content pressure.
My clients came through warm intros — can I scale that?
Warm intros are gold but unpredictable. A C-level lead magnet + nurture funnel + SEO content makes 'warm leads predictable'. Existing network clients stay, plus 5-10 new leads per month from the content flow.
Can this connect to my Calendly / Cal.com?
Yes — automated Calendly flow with intake questions, qualification, price anchoring up front, and escalation to a personal call. Cal.com and proprietary scheduling services integrate too.
How do I measure that it works?
Four metrics: (1) Organic traffic to your site, (2) Lead magnet downloads, (3) Email open + click rates, (4) Number of strategy calls + conversion. First lift in 6-8 weeks, main impact in month 4-6.
Is there a guarantee?
No rankings or traffic guarantee — those depend on Google updates and your implementation, so promising them would be dishonest. But: 30-day satisfaction guarantee on the Sprint and Audit Plus. Not happy with the roadmap or delivery? Full refund — your call. Plus for Site in 1 week: live within 14 days or setup fee back (delivery, I control 100%). Not where you want to be after a Sprint? I work an extra month free to find the fix.
About GrowthMaster
10+ years online marketing & SEO. Five major brands. One focus.
For executive and leadership coaches I build authority funnels based on enterprise content pipelines. I started my SEO career in-house at Holidu — vacation rental search at massive scale, one of the most competitive verticals online. Then senior roles at TUI, IKEA, vidaXL and Johnson & Johnson. Multi-market expansion, schema stacks on millions of pages, AI content at enterprise scale.
What I learned there I now apply as an independent consultant to DTC brands. Direct contact, direct delivery. No agency middleman, no account manager, no reporting theater.
10+
years e-commerce SEO
5
major brands in-house
Full-stack
web developer
AI
automation & LLMs expert
What clients say
Reviews from brands that actually grow.
Kelly worked for and with major e-commerce and DTC brands — Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.
★★★★★
"We thought our multi-language setup was fine. Kelly showed us where we were losing 30% of organic traffic to bad hreflang and translation spam. Two months later: fixed and growing."
★★★★★
"For outdoor and sport, understanding both SEO and CRO is not optional — it's required. Kelly is the only consultant I've seen do both at once without sacrificing either."
★★★★★
"At VidaXL's scale, generic SEO advice is worthless. Kelly built an AI content pipeline that kept quality across thousands of product pages. No template spam — real SEO impact."
What I do differently
The magic is in the combination.
So is the trap.
AI & Automation, SEO and Web Design are powerful on their own. Together they deliver a growth flywheel that keeps compounding. But used wrong, AI does more harm than good — and isolated SEO tricks or pretty sites without schema won't rank in Google either. The three disciplines have to talk to each other, not around each other.
AI & Automation
Wrong
ChatGPT prompts without SEO context, publishing content whenever, leads in a general inbox. Google's Helpful Content Update detects AI patterns and punishes rankings — traffic drops.
Right
AI with keyword research up front, schema in the template, lead routing & 24/7 chatbot, email flows on autopilot. Content at scale in your voice · repetitive work gone.
SEO
Wrong
10 generic tips, same keywords everywhere. Slow site, no schema, no hreflang, no long-tail strategy — Google won't rank you for what matters.
Right
Long-tail keyword tree, schema stack, correct hreflang, niche-specific content. Found by people who actually search — without ads.
Web Design
Wrong
Pretty hero, slow LCP, no social proof above the fold, generic checkout. Visitors bounce within 3 seconds.
Right
Mobile-first <2s, conversion elements in the right place, A/B testing baked in. Visitors become customers.
For those who want this done right
Not sure how to tackle this right?
Let's look at it together.
As an experienced online marketer, full-stack web developer, copywriter and AI expert I'm your consultant and sparring partner — no account manager, no reporting theater, direct contact, direct delivery.
Plus these niches
Also working with career coaches, transition coaches & performance mentors.
Same mechanic — AI web dev + SEO + custom automation as one stack, tailored to your business.
Career coaching
Transition coaching
Performance mentoring
★ Included with every package
Plus: your own branded dashboard.
Every GrowthMaster client gets a white-labeled KPI dashboard with their own logo, colors and domain. Real-time visibility into what we're doing for you — no more PDF reports.
- White-label: your logo + brand colors + custom domain
- Multi-source: GA4 + Stripe + Calendly + custom CRM
- Goal tracking + alerts via Slack/email
- Live in 14 days, mobile + desktop responsive
dashboard.yourbrand.com · KPI overview
MRR · this month€ 12.450
Organic clicks · 30d8.420
Calls booked23
Conversion rate4.2%
Goal MRR €15k83% reached
Lead machine live in 21 days.
ICF/NOBCO-certified. Premium clients on autopilot.
30 minutes · free · no sales pitch. We look at your current traffic, conversion and email funnel — you get an honest estimate of extra leads/month.
★ The Growth System for executive coaches · $2,747 setup + $1,397/mo · 21 days live or money back · max 4 new coaches per quarter