★★★★★
"With Kelly on the team our technical SEO finally lined up with what a platform of our scale needs. She spots patterns you don't find in dashboards."
Travel SEO built in-house at
For hotel owners, B&B operators, campsite managers, vacation rental hosts and glamping/retreat operators. Travel SEO from someone who built it in-house at Holidu, TUI and Belvilla — and traveled full-time for 10 years as a guest. I know this market inside out: how guests search, where they get stuck, and how you stop paying 15-20% commission to Booking.
Quick math on why this isn't a "let's revisit next year" thing. The OTA commission keeps ticking — every hour you're not ranking.
An Audit Plus costs $747. If it helps you bring in half of those bookings through your own channel, you earn it back in 2 weeks. After that it's pure margin.
Travel isn't "regular" e-commerce. Anyone who misses that hands you a report that looks right on paper — and delivers nothing in practice.
Every product combines AI web dev + SEO + custom automation in one travel-specific stack — fixed price, fixed deadline. Not three separate engagements with three vendors.
Each sub-niche has its own language, its own pains and its own audit offer. Click through to the page that's fully about your world.
Vacation rentals, boutique hotels, campsites, B&Bs, glampings and accommodation platforms — brands where every direct booking saves 17% commission, and where the story of the place is what makes the difference.
Vacation rentals
Boutique hotels
Camping & glamping
Destination platforms
No template. For each of these six pillars I have concrete tactics that I refined at Holidu, TUI and Belvilla — applied to vacation rentals, boutique hotels and accommodation platforms.
Travelers want to know what makes the destination unique, what it's like to stay there, and why your accommodation is different from what they find on Booking. Story in product pages, schema and seasonal content — not just rate tables.
Travel is a long-cycle game. Reactive work loses to Booking. We work a season ahead.
Honest comparison. Specialization matters — for travel more than in any other niche.
Start with a paid audit ($747) if you want to test fit. Or dive directly into The Growth System — everything your travel brand needs in 1 package, live in 21 days or money back.
60-min audit with OTA-bypass check + 6-page report · concrete implementation plan for your travel brand.
Multi-language site + booking funnel + travel SEO + lead flow + dashboard, in 1 package. Live in 21 days or money back. For hoteliers and travel brands who want structural direct bookings.
Or Audit Plus first ($747) if you want to test fit
Max 4 new travel clients per quarter — I work solo, and travel onboarding only fits your seasonal demands if I have time for it. Rather 4 brands done right than 12 done halfway.
With just ChatGPT and a handful of SEO tricks you often do more harm than good — Google detects AI content patterns and punishes rankings. Don't know how to do this right? This guide shows how it actually works.
No discovery call, no questionnaire. Order, enter your URL, pay — the report's in your inbox tomorrow.
AI & Automation, SEO and Web design are each powerful on their own. Together they deliver a growth flywheel that keeps compounding. But used wrong, AI does more harm than good — and isolated SEO tricks or pretty sites without schema won't rank either. The three disciplines have to talk to each other, not around each other.
As an experienced online marketer, full-stack web developer, copywriter and AI expert, I'm your consultant and sparring partner — no account manager, no reporting theatre, direct contact, direct delivery.
I started my SEO career in-house at Holidu — vacation rental search behavior at scale, one of the most competitive verticals online. Then senior SEO roles at TUI (package travel, multi-country) and Belvilla (vacation rentals, multi-country, hreflang across millions of pages). Three travel problems at enterprise scale.
What I learned there about destination keyword strategy, seasonal content planning, hreflang on millions of pages and OTA competition I now apply as an independent consultant to DTC travel brands — vacation rentals, boutique hotels, accommodation platforms. Direct contact, direct delivery.
Kelly has worked for and with major e-commerce and DTC brands — Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.
"With Kelly on the team our technical SEO finally lined up with what a platform of our scale needs. She spots patterns you don't find in dashboards."
"We thought our multi-language setup was fine. Kelly showed where we were losing 30% of organic traffic to bad hreflang and translation spam. Two months later: fixed and growing."
"In outdoor and sport, understanding both SEO and CRO isn't optional — it's required. Kelly is the only consultant I've seen do both at the same time without one suffering."
"At VidaXL scale, generic SEO advice is worthless. Kelly built an AI content pipeline that kept quality across thousands of product pages. No template spam — real SEO impact."
Same mechanic — destination, season, hreflang and direct bookings independent of OTAs.
Specialty travel
Retreats & experiences
Tour operators
Every GrowthMaster client gets a white-labeled KPI dashboard with their own logo, colors and domain. Realtime visibility on what we do for you — no more PDF reports.
30 minutes · free · no sales pitch. We look at your site, identify the top-3 OTA-bypass opportunities, and you get an honest estimate of direct-booking lift and investment — even if we're not the right fit.