"With Kelly on the team, our technical SEO finally aligned with what a platform of our scale needs. She spots patterns you won't find in dashboards."
For online coaches, course creators, community builders and knowledge entrepreneurs who want to scale — through systems, not through more 1-on-1 work. SEO for niche topics, AI for content at scale, automated onboarding flows and a course platform that converts. Plus: localization to the Dutch market for English-speaking creators who want to enter NL/BE.
I work with ADHD, trauma, NLP, breathwork, nutrition, burnout coaches and personal trainers who want to scale their expertise through systems — not through more 1-on-1 hours. A sales page that converts, AI that creates content at scale, and automated onboarding so your work runs while you sleep.
Course launches peak September-January. What you want to launch in September — you build now. Sales page, funnel, content, automation. SEO, content, schema and booking flows live on time.
Coaches in the health sector play on a different field than FMCG or SaaS. Those who don't know the rhythm of trust, transformation and niche search behavior miss the three channels that matter most.
Each product combines AI web dev + SEO + custom automation for health coaches — niche visibility, trust architecture, scalable programs, automated onboarding. Not three separate engagements with three vendors.
Coaches in the health sector — ADHD, trauma, NLP, breathwork, nutrition, burnout, personal training — who want to scale through systems and distribute their expertise digitally without filling their schedule even more.
No generic marketing tricks. For coaches, course creators and knowledge entrepreneurs who want to scale their expertise through systems — not through more of their own hours.
Course shoppers don't Google "online course". They search "intermittent fasting for women 40+" or "Notion template for freelancers". I build your keyword tree per niche topic and place long-tail content where big platforms (Coursera, Udemy) are too generic.
Course buyers want to know: who it's for, what they'll learn, how it's different from other courses, and what the outcome is. I build scannable sales pages: hook, transformation, modules, social proof, FAQ — with Course schema for rich SERPs.
The difference between 60% completion rate and 20% is onboarding. Welcome flow, modular reminders, AI chatbot for support, community engagement triggers — all automated so you don't have to respond 1-on-1.
A one-shot course is one month of cash. A community or subscription is years of MRR. I help you migrate: course → community → ecosystem (cohort + community + 1-to-many). AI engagement + automated content schedule = scaling without extra hours.
People don't buy courses, they buy transformation. A sales page for coaches in the health sector works differently than for SaaS: more empathy, more client results, more "is this you?" moments. Plus the right schema so Google understands your content.
More 1-on-1 sessions alone won't get you there — sales pages, automated funnels and the right tech stack are crucial. This guide shows how it actually works for coaches and course creators.
Tight sprint, fixed price, fixed deadline — no open-ended retainer. You know what's coming and when.
Coach-niche expertise is the difference between invisible and sold out.
Start with a paid audit ($747) if you want to test the fit. Or dive straight into The Growth System — everything your coaching business needs in 1 package, live in 21 days or money back.
60-min audit with ICF/GDPR check + 6-page report · concrete implementation plan for your coaching business.
ICF/GDPR-certified sales page + chatbot + course platform + SEO + dashboard, in 1 package. Live in 21 days or money back. For coaches who want to scale — beyond 1-on-1 hours.
Or start with Audit Plus ($747) if you want to test the fit
Max 4 new coaches per quarter — I work solo, and course platform onboarding only does justice to your business if I have the time. Rather 4 coaches done well than 12 done halfway.

I started my SEO career in-house at Holidu — vacation rental search at massive scale, one of the most competitive verticals online. Then senior roles at TUI, IKEA, vidaXL and Johnson & Johnson. Multi-market expansion, schema stacks on millions of pages, AI content at enterprise scale.
What I learned there I now apply as an independent consultant to DTC brands. Direct contact, direct delivery. No agency middleman, no account manager, no reporting theater.
Kelly worked for and with major e-commerce and DTC brands — Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.
"With Kelly on the team, our technical SEO finally aligned with what a platform of our scale needs. She spots patterns you won't find in dashboards."
"We thought our multi-language setup was fine. Kelly showed us where we were losing 30% of organic traffic to bad hreflang and translation spam. Two months later: fixed and growing."
"For outdoor and sport, understanding both SEO and CRO is not optional — it's required. Kelly is the only consultant I've seen do both at once without sacrificing either."
"At VidaXL's scale, generic SEO advice is worthless. Kelly built an AI content pipeline that kept quality across thousands of product pages. No template spam — real SEO impact."
AI & Automation, SEO and Web Design are powerful on their own. Together they deliver a growth flywheel that keeps compounding. But used wrong, AI does more harm than good — and isolated SEO tricks or pretty sites without schema won't rank in Google either. The three disciplines have to talk to each other, not around each other.
As an experienced online marketer, full-stack web developer, copywriter and AI expert I'm your consultant and sparring partner — no account manager, no reporting theater, direct contact, direct delivery.
Same mechanic — niche keywords, sales-page architecture, automated onboarding and community building.
Every GrowthMaster client gets a white-labeled KPI dashboard with their own logo, colors and domain. Real-time visibility into what we're doing for you — no more PDF reports.
30 minutes · free · no sales pitch. We look at your niche positioning, identify the top 3 scale opportunities for your coaching, and you get an honest estimate of lead lift and investment — even if we're not the right fit.