"With Kelly on the team, our technical SEO finally got in line with what a platform of our scale needs. She spots patterns you don't find in dashboards."
For dentists, physiotherapy practices, hairdressers, salons, beauty specialists, contractors and local service providers who want to fill their calendar automatically — without messing around with SEO or marketing yourself. I build your visibility in Google Maps, a 24/7 AI chatbot for appointments, and a fast mobile site where your clients book instantly — even at 10 PM on Thursday.
30 minutes · free · no sales pitch. We look at your Google Maps position, identify the top 3 quick wins for your niche, and you get honest advice — even if we're not the right party.
I've worked with local entrepreneurs for years — dental practices, salons, physiotherapists, contractors. That's where I learned what really works for local service providers: not flashy ads, but visibility in the exact moment someone is searching.
A generic marketing agency builds a pretty site and stops there. But local clients don't book through a pretty site — they book on the site that ranks first, loads fast, shows reviews, and lets them book 24/7. My clients are findable in Google Maps, have automated reviews, and their calendar fills itself.
No template. For each of these four pillars I have concrete tactics refined for local practices — dentists, physiotherapists, hairdressers, salons, contractors.
Clients search "[service] in [city]" or "emergency [problem]". Whoever ranks first in the map-pack wins 60% of the calls. I set up your Google Business Profile correctly, target "near me" queries and build local content per neighborhood/town.
87% of local clients read reviews before they call. Happy clients asked for a review = 3× more reviews. AI suggestion for replies + schema markup for stars in Google = +30% click-through rate. The simplest working system you can have.
68% of appointment requests happen outside business hours — evenings, weekends, holidays. An AI chatbot recognizes intake questions, checks your calendar, books them in, and only escalates edge cases to you. No more phone tag.
76% of local searches happen on mobile. Site that takes more than 3 seconds to load? Visitor gone, clicks the next one. Fast mobile site (LCP <2s) + booking widget up top = on average 28% more conversion. Not sexy, but essential.
Local entrepreneurs lose clients because they respond too late or aren't findable. That's not on you — that's a system problem.
Each product is built for local reality: Google Maps visibility, mobile-first booking, reviews stack and 24/7 AI chatbot for appointments.
Dentists, physiotherapists, hairdressers, salons, beauty specialists, contractors, roofers, cleaners — entrepreneurs who want more appointments without messing around with marketing themselves.
60% of calls to local service providers go to the first 3 in the map-pack. Whoever isn't there misses the visit — not because the client is dissatisfied, but because they never even searched for you.
With just ChatGPT and loose SEO tricks you often do more harm than good — Google detects AI-content patterns and penalizes rankings. Don't know how to do this right? This guide shows you how it works for local entrepreneurs.
Local SEO is not a one-time-and-done. Map-pack rankings, reviews and booking flow need 30 days of maintenance per month — but only 30 minutes of your time.
Start with a paid audit ($747) if you want to test fit. Or dive directly into The Growth System — everything your local practice needs in 1 package, live in 21 days or money back.
60-min audit with Google Business Profile check + 6-page report · concrete implementation plan for your local practice.
Local site + Google Business Profile + 24/7 AI booking chatbot + reviews engine + dashboard, in 1 package. Live in 21 days or money back. For practices and service businesses that want to fill their calendar.
Or Audit Plus first ($747) if you want to test fit
Max 4 new local clients per quarter — I work solo, and local onboarding (Google Business Profile + calendar integration) only fits your practice if I have time for it. Rather 4 practices done right than 12 done halfway.

I started my SEO career in-house at Holidu — vacation rental search behavior at scale, one of the most competitive verticals online. After that, senior roles at TUI, IKEA, vidaXL and Johnson & Johnson. Multi-market expansion, schema stacks on millions of pages, AI content at enterprise scale.
What I learned there I now apply as an independent consultant to DTC brands. Direct contact, direct delivery. No agency middle layer, no account manager, no reporting theater.
Kelly worked for and with major e-commerce and DTC brands — Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.
"With Kelly on the team, our technical SEO finally got in line with what a platform of our scale needs. She spots patterns you don't find in dashboards."
"We thought our multi-language setup was OK. Kelly showed where we were losing 30% of organic traffic to bad hreflang and translation spam. Two months later: fixed and growing."
"For outdoor and sport, understanding both SEO and CRO isn't optional — it's a requirement. Kelly is the only consultant I've seen do both at the same time, without either suffering."
"At VidaXL's scale, generic SEO advice is worthless. Kelly built an AI content pipeline that kept quality across thousands of product pages. No template spam — real SEO impact."
AI & Automation, SEO and Web Design are already powerful on their own. Together they deliver a growth flywheel that keeps compounding. But used wrongly, AI does more harm than good — and loose SEO tricks or pretty sites without schema won't rank on Google either. The three disciplines need to talk to each other, not around each other.
As an experienced online marketer, full-stack web developer, copywriter and AI expert, I'm your consultant and sparring partner — no account manager, no reporting theater, direct contact, direct delivery.
Same mechanic — Google Business, reviews stack and local long-tail dominance where big chains don't tune in.
Every GrowthMaster client gets a white-labeled KPI dashboard with their own logo, colors, and domain. See in real-time what we're doing for you — no more PDF reports.
30 minutes · free · no sales pitch. We look at your Google Maps position, identify the top 3 quick wins for your niche, and you get honest advice — even if we're not the right party.