★ Coffee roasters package Plan free Coffee Roastery Audit · Growth System $1,097/mo ($2,197 setup) · live in 21 days or money back
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Sub-niche · Specialty coffee roasters · NL

Specialty coffee. Subscriptions
+ hospitality.

For specialty coffee roasters that want to scale their subscription base and win hospitality contracts. Subscription funnel with retention flow, B2B SEO for cafés and restaurants, single-origin schema, and automated fan email.

View packages
Subscription funnel + B2B SEO Single-origin schema 14 days live · 6 mo MRR 30-day satisfaction or refund
The Growth System for coffee roasters: $2,197 setup + $1,097/mo · site + chatbot + SEO + funnel + dashboard in 1 · live in 21 days or money back
SPECIALTY COFFEE SPECIALTY COFFEE
1
yourroastery.com/single-origin/yirgacheffe
★★★★★ 4.9 · 92 reviews · Subscription
↑ +21
single origin coffee ethiopia yirgacheffe
1
yourroastery.com/single-origin/yirgacheffe
★★★★★ 4.9 · 92 reviews · Subscription
↑ +21

I work with breweries, distillers, cheesemakers and specialty food brands that want to find their own customer — through local tourism, hospitality leads and direct webshop sales. Not via a marketplace or supermarket route that eats your margin.

Ask for case studies during your strategy call
10+ years online marketing
10+ years SEO & visibility
Full-stack web developer
AI expert automation & LLMs

Start in May. Capture your holiday peak.

Specialty food has a long lead time. What you want to sell in November — you build now. SEO, content, schema and booking flows live on time.

★ The Growth System for coffee roasters · $2,197 setup + $1,097/mo · live in 21 days or money back · max 4 new coffee roasters per quarter
Examples from the field

Concrete cases that show what works.

Four examples from different segments — specific business types, specific cities, specific results.

— Example 01
Specialty roaster Amsterdam
→ Subscription churn from 58% to 28%

Onboarding flow first 30 days + cohort emails (which coffee profile suits whom) + pause feature. +€42,000 ARR retention gain per year.

— Example 02
Single-origin specialist Rotterdam
→ Top 3 for 'yirgacheffe single origin'

Story-driven product pages per terroir + Recipe schema + brewing-guide emails. Premium pull for specialty coffee searchers.

— Example 03
Espresso brand The Hague
→ B2B cafés +18 new contracts

Dedicated B2B page + hospitality enquiry form with B2B pricing + samples flow. 18 cafés as regular buyers in 6 months.

— Example 04
Organic roastery Utrecht
→ Sustainable positioning + EU traffic +35%

B Corp + EKO certification schema. Plus eco content on fair-trade farmers. Hreflang NL/DE/BE for EU expansion.

Sound familiar?

Three patterns why generic SEO doesn't work for specialty food.

Breweries and specialty food brands play on a different field than FMCG. If you don't know the rhythm, you miss the three channels that matter most.

01.
"Tourism keywords stay untouched."
"Brewery in Limburg", "vineyard visit Gelderland", "cheese farm tour Drenthe" — tourism searches are 60% of your traffic potential. Most sites barely optimise for them: no Event schema, no LocalBusiness stack, no seasonal content. TripAdvisor and VisitNL grab the top 3.
02.
"Our claim copy is in the danger zone."
"Healthy", "natural", "craft", "pure" — the Dutch food authority (NVWA) and Advertising Code Committee are strict. Wrong claims cost you rankings and trigger warnings. SEO agencies that don't know food regulation write copy you'll have to rewrite later.
03.
"Hospitality orders don't come via Google."
Restaurants, cafés and specialty shops search suppliers via Google: "craft beer wholesale", "local jam for breakfast menu", "cheese supplier restaurant Utrecht". A dedicated B2B layer in your SEO strategy delivers high-margin orders nobody else takes — without it, you're invisible to buyers.
Products · Growth System

From 24-hour scan to Local-Authority Sprint.

Each product combines AI Web dev + SEO + custom automation for specialty food — local visibility, claim compliance, hospitality discovery and seasonal peaks. Not three separate briefs to three parties.

— Product 01 · Lead Magnet
Coffee Audit · 60-min session
Live screen-share of your coffee funnel: subscription churn, B2B visibility for cafés, single-origin schema and cohort email flow.
  • Technical crawl + LocalBusiness/Brewery schema audit
  • Top 10 tourism & hospitality long-tails per region
  • NVWA/Advertising Code claim-readiness check
  • 12-min Loom with personal explanation
Lead magnet
FREE
— Product 02 · Flagship
★ The Growth System · live in 21 days
Site + chatbot + SEO + funnel + dashboard in 1 package. Live in 21 days or money back. For coffee roasters that want predictable growth without juggling 3 separate vendors.
  • ★ Coffee-advice chatbot + AI-built site
  • SEO content engine + dashboard
  • Live in 21 days or money back · 6-month minimum
  • Private Slack + monthly review call
From
$ 2,197 + $ 1,097/mo
— Product 03
Local-Authority Sprint
For breweries, distillers and food brands that want the #1 position in their region + product category. Combination of local content, schema stack and authority building via tourism and hospitality publications.
  • 10 local-tourism content pages (region + product)
  • LocalBusiness + Event + Product schema mapped
  • PR strategy: VisitNL, regional tourism, hospitality trade press
  • Monthly rankings tracking + hospitality lead flow
From
€ 2,450
— Product 04
Food Multi-market Sprint · 6mo
EU expansion or EU rollout for specialty food brands. Hreflang, local tourism content per market, claim localisation (EU alcohol rules differ per market!), regional hospitality PR.
  • Hreflang for NL/BE/FR/EN
  • Per-market claim adjustment
  • Local food PR per market (trade press, guides)
  • Monthly review + dashboard
Per month
€ 4,500
Who I build for

Coffee roasters. Single-origin. Subscription.

Specialty coffee roasters, single-origin specialists, espresso blenders and organic coffee roasters — subscription + hospitality + single-origin schema.

Coffee roastery Specialty coffee roaster
Single-origin coffee Single-origin
Espresso Espresso blends
Organic coffee Organic coffee
4 pillars of specialty food SEO

What I do specifically for specialty food & breweries.

No generic e-commerce tricks. For breweries, coffee roasters, chocolatiers and specialty food brands that want to combine their story with their visibility.

1
Subscription flow with retention
Churn from 60% to 35%

Onboarding 30 days + cohort emails + pause feature + gift cards = predictable recurring revenue.

single origin coffee ethiopia yirgacheffe720/mLow
tripel beer abbey-style belgian510/mLow
bean to bar chocolate 70%880/mMid
natural wine biodynamic france340/mMid
coffee (generic)74,000/mHigh
2
B2B pipeline for cafés
Specialty coffee hospitality supplier

Dedicated B2B content + hospitality enquiry form + samples = warm café leads.

Geuze · Drie Fonteinen € 14.50
Brewer:Armand Debelder, 3rd generation Style:Oude Geuze · spontaneous fermentation Lambic:1 + 2 + 3 years aged Cask:Oak foeders 600L
Schema-ready content — story + spec in one
3
Single-origin product schema
SERP snippets with origin data

Schema for Product + Recipe + farm = rich results with origin info. Specialty coffee searchers search by origin, varietal, processing.

Coffee beans coffee.jpg
Chocolate choco.jpg
alt="Yirgacheffe single origin · light roast · floral notes"
Not "image1.jpg" — context-rich alt for visual search
4
Story-driven product pages
Terroir + farmer + brew method

Specialty buyers want the story. Story-driven content + onboarding brewing guide = retention + cross-sell.

First purchase100%
Reorder within 60d42%
Becomes subscriber18%
Loyal & gift12%
Goal: from 12% loyal to 22% within 12 mo
Story sells

Pretty photos alone don't sell any more.
Story in every pixel does.

Specialty buyers want to know where your product comes from, who makes it, and why it's different. No Instagram-filter tricks — structured story in your product pages, schema and gallery.

GROWTHMASTER · COFFEE ROASTERS
Coffee roaster playbook
Subscription on autopilot + hospitality contracts — single-origin schema for SERP snippets
4 pillars of coffee flow 5 manual workflows you can automate Subscription + B2B playbook
Free playbook · 4-page A4 guide

How coffee roasters automate subscribers + hospitality.

60% churn in the first 3 months is normal — but reducible to 25-35%. This guide shows how to deploy subscription flow, B2B hospitality contracts and single-origin schema as one stack.

  • 4 pillars · 12 concrete coffee tactics
  • Subscription flow with cohort emails
  • B2B enquiry form for cafés and restaurants
We'll email you the link · no spam, no follow-up calls · 4 pages A4
By submitting you agree to our privacy statement.
✓ Check your inbox The guide is in your mail. No email within 2 minutes? Check spam or open the guide here directly →
How we work

Audit. Architecture. Build. Scale.

Tight sprint, fixed price, fixed deadline — no open-ended retainer. You know up front what's coming and when.

— Step 01
Coffee scan
Subscription churn, B2B visibility, single-origin schema. 60-min Loom.
— Step 02
Subscription + B2B
Subscription flow with onboarding + cohort emails. B2B enquiry form for cafés.
— Step 03
Build & schema
Story-driven product pages + Recipe schema + single-origin pages per varietal.
— Step 04
Measure & retention
Dashboard: churn, B2B leads, single-origin rankings. Monthly content updates per origin.
The comparison

GrowthMaster vs. generic SEO agency.

Specialty food niche knowledge makes the difference between ranked and invisible.

Feature
GrowthMaster
Generic agency
Local-tourism keyword research
Standard
Generic "shop" keywords
Schema for LocalBusiness + Event
Full stack
Generic Article
NVWA / Advertising Code compliance
Audit + roadmap
Not their expertise
Hospitality / B2B funnel SEO
Dedicated product
Not available
Seasonal-cycle planning
14 weeks ahead
Reactive
Fixed price up front
Yes
Open retainer
Specialty food niche experience
Brewery + DTC food
Client-1 in food
The packages · from entry to full-stack

One entry. One full-stack system. Fair price.

Start with a paid audit ($747) if you want to test if we match. Or jump straight into The Growth System — everything your business needs in 1 package, live in 21 days or money back.

Entry · tripwire

Audit Plus

60-min audit with webshop + B2B check + 6-page report · concrete plan for subscription + hospitality revenue.

  • ✓Webshop conversion scan + B2B inquiry flow
  • ✓Local + specialty-coffee SEO position
  • ✓Subscription funnel readiness (coffee-of-the-month, ground/beans)
  • ✓3 quick wins for DTC + B2B this week
  • ✓Mockup of your site with the fixes
Your investment
$ 747 one-time
100% credited if you continue with The Growth System. 30-day satisfaction guarantee.
★ Recommended for coffee roasters
Full-stack · all-in-1

The Growth System

Webshop + coffee-advice chatbot + SEO + subscription funnel + dashboard in 1 package. Live in 21 days or money back. For specialty coffee roasters that want to scale B2B (hospitality) and DTC (subscriptions).

What's inside
★ Coffee-advice chatbot24/7 flavor advice · grind/brew method · B2B inquiry intake
$ 1,250 value
AI-built webshop + B2B flowLCP <2s · DTC + hospitality in 1 site · Product schema · GDPR-compliant
$ 2,200 value
Local + specialty SEO + content engine4 coffee stories/month · brand-origin content · long-tail keyword strategy
$ 990/mo value
Subscription funnel + dashboardCoffee-of-the-month setup · realtime: orders · MRR · inventory · B2B pipeline (Shopify+Stripe)
$ 770/mo value
Onboarding + 90 days supportVIP onboarding (intake → live in 21 days) · private Slack · Loom walkthrough · monthly review call
$ 1,650 value
Total first-year value $ 27,100
★ Your investment
$ 2,197 setup + $ 1,097/mo
6-month minimum commitment · live in 21 days or setup fee back · 30-day satisfaction guarantee · 3 months free continuation if no measurable growth

Or start with Audit Plus ($747) if you want to test if we match

Max 4 new coffee roasters per quarter — I work solo, and good onboarding deserves my full attention. Better 4 clients done well than 12 half-baked.

Frequently asked questions

FAQ.

Does this work for my micro-roastery or large specialty roaster?
Both. Micro: focus on subscription + B2C webshop + local café enquiries. Large: B2B pipeline for cafés + B2C subscription + multi-origin content.
How do I lower churn from 60% to 30%?
Onboarding flow first 30 days (brew guide, variety samples, personalised tips), cohort emails (which coffee profile suits whom), pause functionality (don't cancel, just pause), and gift cards for loyal customers. Typically drops churn from 60% to 25-35%.
How do I attract café contracts?
B2B searches like 'specialty coffee hospitality supplier [region]' or 'single-origin for my café' are high-intent + under-served. Dedicated B2B page + hospitality enquiry form with B2B pricing + samples.
Does this work with my webshop (Shopify, WooCommerce)?
Yes — integration with Shopify, WooCommerce + subscription apps (Recharge, Bold) or native subscription modules. B2B layer added for cafés with separate pricing.
How do I sell the single-origin story?
Story-driven product pages with terroir, farmer, varietal, brew method, processing. Schema for Product + Recipe = SERP snippets with origin data. Onboarding email per single-origin with brewing guide.
How do I measure that it's working?
Subscription churn rate, B2B enquiries, webshop conversion, single-origin SERP rankings. First lift in 6-8 weeks.
Do I get a guarantee?
No rankings or traffic guarantee — those depend on Google updates and your implementation, so it would be dishonest to promise. What I do offer: 30-day satisfaction guarantee on the Sprint and Audit Plus. Not happy with the roadmap or delivery? Full refund — your call. Plus for Site in 1 week: live within 14 days or setup fee back (delivery, which I control 100%). Still not where you want to be after a Sprint? I work a month for free to find the fix.
Kelly Kap — freelance specialist for food & drink brands
About GrowthMaster

10+ years online marketing & SEO. Five big brands. One focus.

For specialty coffee roasters I build subscription retention flows + B2B pipelines for cafés. I started my SEO career in-house at Holidu — holiday-home search behaviour at scale, one of the most competitive verticals online. Then senior roles at TUI, IKEA, vidaXL and Johnson & Johnson. Multi-market expansion, schema stacks across millions of pages, AI content at enterprise scale.

What I learned there I now apply as an independent consultant to DTC brands. Direct contact, direct delivery. No agency middle layer, no account manager, no reporting theatre.

10+
years e-commerce SEO
5
big brands in-house
Full-stack
web developer
AI
automation & LLMs expert
What clients say

Reviews from brands that actually grow.

Kelly worked for and with large e-commerce and DTC brands — Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.

★★★★★
"With Kelly on the team our technical SEO finally aligned with what a platform of our scale actually needs. She spots patterns you won't find in dashboards."
J
Jana
Holidu
★★★★★
"We thought our multi-language setup was fine. Kelly showed where we were losing 30% of organic traffic to bad hreflang and translation spam. Two months later: fixed and growing."
T
Thierry
Belvilla
★★★★★
"For outdoor and sport, understanding both SEO and CRO isn't optional — it's a requirement. Kelly is the only consultant I've seen do both at once without one suffering."
I
Inge
Sprinter Sports
★★★★★
"At vidaXL's scale, generic SEO advice is worthless. Kelly built an AI content pipeline that held quality across thousands of product pages. No template spam — real SEO impact."
F
Filine
VidaXL
What I do differently

The magic is in the combination.
So is the trap.

AI & Automation, SEO and Web Design are powerful on their own. Together they create a growth flywheel that keeps compounding. But wrongly applied, AI does more harm than good — and standalone SEO tricks or pretty sites without schema don't rank either. The three disciplines must talk to each other, not around each other.

AI & Automation
Wrong
ChatGPT prompts without SEO context, publishing content when it's convenient, leads in a general inbox. Google's Helpful Content Update detects AI patterns and punishes rankings — traffic drops.
Right
AI with keyword research up front, schema in the template, lead routing & chatbot 24/7, email flows on autopilot. Content at scale in your voice · repeat work gone.
SEO
Wrong
10 generic tips, same keywords everywhere. Slow site, no schema, no hreflang, no long-tail strategy — Google won't rank you for what matters.
Right
Long-tail keyword tree, schema stack, hreflang correct, niche-specific content. Found by people actually searching — without ads.
Web Design
Wrong
Pretty hero, slow LCP, no social proof above the fold, generic checkout. Visitors bounce within 3 seconds.
Right
Mobile-first <2s, conversion elements in the right place, A/B testing built in. Visitors become customers.
For those who want to do this properly

Not sure how to approach this well?
Let's look at it together.

As an experienced online marketer, full-stack web developer, copywriter and AI expert, I'm your consultant and sparring partner — no account manager, no reporting theatre, direct contact, direct delivery.

See what I do
Plus these niches

Also work with catering, local farmers & small restaurants.

Same mechanic — origin, story, visibility locally and on specific search terms.

Espresso bars Espresso bars
Cuppings Cuppings & tastings
Single-origin Single-origin micro-lots
★ Included with every package

Plus: your own branded dashboard.

Every GrowthMaster client gets a white-labelled KPI dashboard with their own logo, colours and domain. Realtime visibility into what we do for you — no more PDF reports.

  • White-label: your logo + brand colours + custom domain
  • Multi-source: GA4 + Stripe + Calendly + custom CRM
  • Goal tracking + alerts via Slack/email
  • Live in 14 days, mobile + desktop responsive
See dashboard packages →
dashboard.yourbrand.com · KPI overview
MRR · this month€ 12,450
Organic clicks · 30d8,420
Calls booked23
Conversion rate4.2%
Goal MRR €15k83% reached

Coffee funnel live in 14 days.
Subscription + hospitality as one stack.

30 minutes · free · no sales pitch. We look at your subscription flow, B2B visibility and single-origin content.

★ The Growth System for coffee roasters · $2,197 setup + $1,097/mo · live in 21 days or money back · max 4 new coffee roasters per quarter
Message Kelly now