★ Breweries package Plan free Brewery Audit · Growth System $1,097/mo ($2,197 setup) · live in 21 days or money back
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Sub-niche · Craft breweries · NL

More hospitality contracts
+ direct online sales.

For craft breweries that want to scale both B2B (restaurants, specialty shops) and B2C (webshop, brewery tours). SEO website with B2B enquiry form, webshop conversion boost, email flow to fans for every new brew, and AI chatbot for distribution questions.

View packages
B2B + B2C as one stack AI chatbot for hospitality questions 14 days live · 6 mo MRR 30-day satisfaction or refund
The Growth System for breweries: $2,197 setup + $1,097/mo · site + chatbot + SEO + funnel + dashboard in 1 · live in 21 days or money back
BREWERY · HOSPITALITY BREWERY · HOSPITALITY
1
yourbrewery.com/hospitality/utrecht
★★★★★ 4.9 · 47 reviews · B2B enquiry
↑ +18
craft beer wholesale utrecht hospitality
1
yourbrewery.com/hospitality/utrecht
★★★★★ 4.9 · 47 reviews · B2B enquiry
↑ +18

I work with breweries, distillers, cheesemakers and specialty food brands that want to find their own customer — through local tourism, hospitality leads and direct webshop sales. Not via a marketplace or supermarket route that eats your margin.

Ask for case studies during your strategy call
10+ years online marketing
10+ years SEO & visibility
Full-stack web developer
AI expert automation & LLMs

Start in May. Capture your holiday peak.

Specialty food has a long lead time. What you want to sell in November — you build now. SEO, content, schema and booking flows live on time.

★ The Growth System for breweries · $2,197 setup + $1,097/mo · live in 21 days or money back · max 4 new breweries per quarter
Examples from the field

Concrete cases that show what works.

Four examples from different segments — specific business types, specific cities, specific results.

— Example 01
Microbrewery Brabant
→ 14 new hospitality contracts in 6 mo

B2B enquiry form for hospitality + hospitality pricing + sample flow. 3 large restaurant chains as regular buyers. €78,000 new B2B revenue.

— Example 02
Specialty brewery Amsterdam
→ Webshop conversion from 1.2% to 3.8%

Story-driven product pages + Brewery + Beer + Ingredient schema + reviews flow. Plus single-batch email flow to 2,400 fans.

— Example 03
Aged-beer specialist Limburg
→ Premium ARPU +€8.40 per sale

Premium positioning + aged-batch content + wine-bottle positioning. Average cart value from €38 to €56.

— Example 04
Multi-brewery chain Gelderland
→ 6 breweries, central stack

Own Google Business per location + local content, central webshop + B2B pipeline. Brewery tour bookings centrally managed.

Sound familiar?

Three patterns why generic SEO doesn't work for specialty food.

Breweries and specialty food brands play on a different field than FMCG. If you don't know the rhythm, you miss the three channels that matter most.

01.
"Tourism keywords stay untouched."
"Brewery in Limburg", "vineyard visit Gelderland", "cheese farm tour Drenthe" — tourism searches are 60% of your traffic potential. Most sites barely optimise for them: no Event schema, no LocalBusiness stack, no seasonal content. TripAdvisor and VisitNL grab the top 3.
02.
"Our claim copy is in the danger zone."
"Healthy", "natural", "craft", "pure" — the Dutch food authority (NVWA) and Advertising Code Committee are strict. Wrong claims cost you rankings and trigger warnings. SEO agencies that don't know food regulation write copy you'll have to rewrite later.
03.
"Hospitality orders don't come via Google."
Restaurants, cafés and specialty shops search suppliers via Google: "craft beer wholesale", "local jam for breakfast menu", "cheese supplier restaurant Utrecht". A dedicated B2B layer in your SEO strategy delivers high-margin orders nobody else takes — without it, you're invisible to buyers.
Products · Growth System

From 24-hour scan to Local-Authority Sprint.

Each product combines AI Web dev + SEO + custom automation for specialty food — local visibility, claim compliance, hospitality discovery and seasonal peaks. Not three separate briefs to three parties.

— Product 01 · Lead Magnet
Brewery Audit · 60-min session
Live screen-share of your brewery funnel: B2B visibility for hospitality, webshop conversion, fan email flow and hospitality enquiry stack.
  • Technical crawl + LocalBusiness/Brewery schema audit
  • Top 10 tourism & hospitality long-tails per region
  • NVWA/Advertising Code claim-readiness check
  • 12-min Loom with personal explanation
Lead magnet
FREE
— Product 02 · Flagship
★ The Growth System · live in 21 days
Site + chatbot + SEO + funnel + dashboard in 1 package. Live in 21 days or money back. For breweries that want predictable growth without juggling 3 separate vendors.
  • ★ Chatbot for product + B2B questions + AI-built site
  • SEO content engine + dashboard
  • Live in 21 days or money back · 6-month minimum
  • Private Slack + monthly review call
From
$ 2,197 + $ 1,097/mo
— Product 03
Local-Authority Sprint
For breweries, distillers and food brands that want the #1 position in their region + product category. Combination of local content, schema stack and authority building via tourism and hospitality publications.
  • 10 local-tourism content pages (region + product)
  • LocalBusiness + Event + Product schema mapped
  • PR strategy: VisitNL, regional tourism, hospitality trade press
  • Monthly rankings tracking + hospitality lead flow
From
€ 2,450
— Product 04
Food Multi-market Sprint · 6mo
EU expansion or EU rollout for specialty food brands. Hreflang, local tourism content per market, claim localisation (EU alcohol rules differ per market!), regional hospitality PR.
  • Hreflang for NL/BE/FR/EN
  • Per-market claim adjustment
  • Local food PR per market (trade press, guides)
  • Monthly review + dashboard
Per month
€ 4,500
Who I build for

Breweries. B2B + B2C. One stack.

Craft breweries, microbreweries, distillers and cider makers — B2B hospitality + B2C webshop in one funnel.

Brewery interior Brewery
Microbrewery Microbrewery
Distiller Distiller
Cider Cider
4 pillars of specialty food SEO

What I do specifically for specialty food & breweries.

No generic e-commerce tricks. For breweries, coffee roasters, chocolatiers and specialty food brands that want to combine their story with their visibility.

1
B2B enquiry form for hospitality
Restaurants find you via Google

B2B searches like 'craft beer wholesale [region]' are high-intent + under-served. A dedicated B2B page = warm hospitality leads.

single origin coffee ethiopia yirgacheffe720/mLow
tripel beer abbey-style belgian510/mLow
bean to bar chocolate 70%880/mMid
natural wine biodynamic france340/mMid
coffee (generic)74,000/mHigh
2
Story-driven product pages
Brewer + ingredients + story

Specialty buyers want the story: brewer, hop variety, yeast, production process. Schema for Brewery + Beer + Ingredient = SERP snippets with origin data.

Geuze · Drie Fonteinen € 14.50
Brewer:Armand Debelder, 3rd generation Style:Oude Geuze · spontaneous fermentation Lambic:1 + 2 + 3 years aged Cask:Oak foeders 600L
Schema-ready content — story + spec in one
3
Subscription & fans flow
Recurring + single-batch

Specialty beer thrives on fans + subscribers. Subscription flow + email flow for every new brew + seasonal gift bundles = recurring revenue.

Coffee beans coffee.jpg
Chocolate choco.jpg
alt="Yirgacheffe single origin · light roast · floral notes"
Not "image1.jpg" — context-rich alt for visual search
4
AI chatbot for distribution questions
24/7 for restaurants

Restaurants ask about order minimums, lead times, packaging. AI chatbot handles 80% directly, escalates only edge cases.

First purchase100%
Reorder within 60d42%
Becomes subscriber18%
Loyal & gift12%
Goal: from 12% loyal to 22% within 12 mo
Story sells

Pretty photos alone don't sell any more.
Story in every pixel does.

Specialty buyers want to know where your product comes from, who makes it, and why it's different. No Instagram-filter tricks — structured story in your product pages, schema and gallery.

GROWTHMASTER · BREWERIES
Brewery playbook
B2B hospitality + B2C webshop as one stack — more contracts, more fans, automatic email for every brew
4 pillars of brewery flow 5 manual workflows you can automate B2B + B2C playbook
Free playbook · 4-page A4 guide

How breweries automate hospitality + fans.

Restaurants and specialty shops don't find you via Google — you miss B2B contracts. This guide shows how to deploy B2B enquiry form, webshop conversion and fan email flow as one stack.

  • 4 pillars · 12 concrete brewery tactics
  • B2B enquiry form with hospitality pricing
  • Email flow to fans for every new brew
We'll email you the link · no spam, no follow-up calls · 4 pages A4
By submitting you agree to our privacy statement.
✓ Check your inbox The guide is in your mail. No email within 2 minutes? Check spam or open the guide here directly →
How we work

Audit. Architecture. Build. Scale.

Tight sprint, fixed price, fixed deadline — no open-ended retainer. You know up front what's coming and when.

— Step 01
Brewery scan
B2B visibility, webshop conversion, fan flow status. 60-min Loom.
— Step 02
B2B + B2C funnel
Top 30 long-tails per channel + style. Dedicated B2B page + hospitality enquiry form + B2C content.
— Step 03
Build & subscription
B2C webshop + subscription flow + AI chatbot for distribution questions.
— Step 04
Measure & brew
Dashboard: B2B leads, webshop conversion, email flow. Automated fan email for every new brew.
The comparison

GrowthMaster vs. generic SEO agency.

Specialty food niche knowledge makes the difference between ranked and invisible.

Feature
GrowthMaster
Generic agency
Local-tourism keyword research
Standard
Generic "shop" keywords
Schema for LocalBusiness + Event
Full stack
Generic Article
NVWA / Advertising Code compliance
Audit + roadmap
Not their expertise
Hospitality / B2B funnel SEO
Dedicated product
Not available
Seasonal-cycle planning
14 weeks ahead
Reactive
Fixed price up front
Yes
Open retainer
Specialty food niche experience
Brewery + DTC food
Client-1 in food
The packages · from entry to full-stack

One entry. One full-stack system. Fair price.

Start with a paid audit ($747) if you want to test if we match. Or jump straight into The Growth System — everything your business needs in 1 package, live in 21 days or money back.

Entry · tripwire

Audit Plus

60-min audit with webshop + B2B check + 6-page report · concrete plan for B2B + B2C growth.

  • ✓Webshop conversion scan + B2B inquiry flow
  • ✓Local + hospitality SEO position + search volume per region
  • ✓Subscription funnel readiness (beer-of-the-month etc.)
  • ✓3 quick wins for B2B + B2C this week
  • ✓Mockup of your site with the fixes
Your investment
$ 747 one-time
100% credited if you continue with The Growth System. 30-day satisfaction guarantee.
★ Recommended for breweries
Full-stack · all-in-1

The Growth System

Webshop + product/B2B chatbot + SEO + subscription funnel + dashboard in 1 package. Live in 21 days or money back. For craft breweries that want to scale B2B (hospitality) and DTC (webshop).

What's inside
★ Chatbot for product + B2B questions24/7 product advice · hospitality inquiry intake · distribution FAQ
$ 1,250 value
AI-built webshop + B2B flowLCP <2s · DTC + hospitality inquiry in 1 site · Product/Brewery schema · GDPR-compliant
$ 2,200 value
Local SEO + content engine4 local/hospitality articles/month · brewing stories · Google Business Profile
$ 990/mo value
Subscription funnel + dashboardBeer-of-the-month setup · realtime: orders · MRR · inventory · B2B pipeline (Shopify+Stripe)
$ 770/mo value
Onboarding + 90 days supportVIP onboarding (intake → live in 21 days) · private Slack · Loom walkthrough · monthly review call
$ 1,650 value
Total first-year value $ 27,100
★ Your investment
$ 2,197 setup + $ 1,097/mo
6-month minimum commitment · live in 21 days or setup fee back · 30-day satisfaction guarantee · 3 months free continuation if no measurable growth

Or start with Audit Plus ($747) if you want to test if we match

Max 4 new breweries per quarter — I work solo, and good onboarding deserves my full attention. Better 4 clients done well than 12 half-baked.

Frequently asked questions

FAQ.

Does this work for my microbrewery or large craft brewery?
Both. Micro: focus on story + B2C webshop + local hospitality enquiries. Large (10k+ litres/year): B2B pipeline for wholesale + B2C subscription + multi-location content.
How do I attract hospitality contracts via Google?
B2B searches like 'craft beer wholesale [region]' or 'local brewery for hospitality [city]' are high-intent and under-served. Dedicated B2B content + hospitality enquiry form + B2B pricing = warm leads for your distributor.
Does this work with my existing webshop (Shopify, WooCommerce)?
Yes — integration with Shopify, WooCommerce, Magento via API. Plus B2B layer added for hospitality with separate pricing, payment terms and order minimums.
How do I measure that it's working?
B2B: new hospitality enquiries, conversion to contract. B2C: webshop conversion, repeat purchases, email flow open/click. First lift in 6-8 weeks.
How do I automate fan email for every new brew?
Automated email flow: new brew announced 7 days ahead with a sneak peek, launch-day email with link to webshop, after 3 days a reminder for non-buyers. Reduces cart abandonment + lifts single-batch conversion.
Does this work for seasonal beers (Christmas, spring, etc.)?
Yes — seasonal content planned 14 weeks ahead. Christmas beer prep starts in September. Summer IPA in March. No reactive content, just planned dominance per season.
Do I get a guarantee?
No rankings or traffic guarantee — those depend on Google updates and your implementation, so it would be dishonest to promise. What I do offer: 30-day satisfaction guarantee on the Sprint and Audit Plus. Not happy with the roadmap or delivery? Full refund — your call. Plus for Site in 1 week: live within 14 days or setup fee back (delivery, which I control 100%). Still not where you want to be after a Sprint? I work a month for free to find the fix.
Kelly Kap — freelance specialist for food & drink brands
About GrowthMaster

10+ years online marketing & SEO. Five big brands. One focus.

For craft breweries I combine B2B hospitality SEO with B2C subscription funnels. I started my SEO career in-house at Holidu — holiday-home search behaviour at scale, one of the most competitive verticals online. Then senior roles at TUI, IKEA, vidaXL and Johnson & Johnson. Multi-market expansion, schema stacks across millions of pages, AI content at enterprise scale.

What I learned there I now apply as an independent consultant to DTC brands. Direct contact, direct delivery. No agency middle layer, no account manager, no reporting theatre.

10+
years e-commerce SEO
5
big brands in-house
Full-stack
web developer
AI
automation & LLMs expert
What clients say

Reviews from brands that actually grow.

Kelly worked for and with large e-commerce and DTC brands — Holidu, TUI, IKEA, vidaXL, Sprinter, J&J.

★★★★★
"With Kelly on the team our technical SEO finally aligned with what a platform of our scale actually needs. She spots patterns you won't find in dashboards."
J
Jana
Holidu
★★★★★
"We thought our multi-language setup was fine. Kelly showed where we were losing 30% of organic traffic to bad hreflang and translation spam. Two months later: fixed and growing."
T
Thierry
Belvilla
★★★★★
"For outdoor and sport, understanding both SEO and CRO isn't optional — it's a requirement. Kelly is the only consultant I've seen do both at once without one suffering."
I
Inge
Sprinter Sports
★★★★★
"At vidaXL's scale, generic SEO advice is worthless. Kelly built an AI content pipeline that held quality across thousands of product pages. No template spam — real SEO impact."
F
Filine
VidaXL
What I do differently

The magic is in the combination.
So is the trap.

AI & Automation, SEO and Web Design are powerful on their own. Together they create a growth flywheel that keeps compounding. But wrongly applied, AI does more harm than good — and standalone SEO tricks or pretty sites without schema don't rank either. The three disciplines must talk to each other, not around each other.

AI & Automation
Wrong
ChatGPT prompts without SEO context, publishing content when it's convenient, leads in a general inbox. Google's Helpful Content Update detects AI patterns and punishes rankings — traffic drops.
Right
AI with keyword research up front, schema in the template, lead routing & chatbot 24/7, email flows on autopilot. Content at scale in your voice · repeat work gone.
SEO
Wrong
10 generic tips, same keywords everywhere. Slow site, no schema, no hreflang, no long-tail strategy — Google won't rank you for what matters.
Right
Long-tail keyword tree, schema stack, hreflang correct, niche-specific content. Found by people actually searching — without ads.
Web Design
Wrong
Pretty hero, slow LCP, no social proof above the fold, generic checkout. Visitors bounce within 3 seconds.
Right
Mobile-first <2s, conversion elements in the right place, A/B testing built in. Visitors become customers.
For those who want to do this properly

Not sure how to approach this well?
Let's look at it together.

As an experienced online marketer, full-stack web developer, copywriter and AI expert, I'm your consultant and sparring partner — no account manager, no reporting theatre, direct contact, direct delivery.

See what I do
Plus these niches

Also work with catering, local farmers & small restaurants.

Same mechanic — origin, story, visibility locally and on specific search terms.

Distillers Distillers
Cider Cider & perry
Specialty beer Specialty beer
★ Included with every package

Plus: your own branded dashboard.

Every GrowthMaster client gets a white-labelled KPI dashboard with their own logo, colours and domain. Realtime visibility into what we do for you — no more PDF reports.

  • White-label: your logo + brand colours + custom domain
  • Multi-source: GA4 + Stripe + Calendly + custom CRM
  • Goal tracking + alerts via Slack/email
  • Live in 14 days, mobile + desktop responsive
See dashboard packages →
dashboard.yourbrand.com · KPI overview
MRR · this month€ 12,450
Organic clicks · 30d8,420
Calls booked23
Conversion rate4.2%
Goal MRR €15k83% reached

Brewery funnel live in 14 days.
B2B + B2C as one stack.

30 minutes · free · no sales pitch. We look at your B2B visibility, webshop conversion and email flow.

★ The Growth System for breweries · $2,197 setup + $1,097/mo · live in 21 days or money back · max 4 new breweries per quarter
Message Kelly now